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In: Journal of Marketing Research (JMR), Jg. 42 (2005-11-01), Heft 4, S. 415-430Online academicJournalZugriff:
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In: Journal of Interactive Marketing, Jg. 28 (2014-08-01), Heft 3, S. 210-224Online academicJournalZugriff:
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In: Journal of Interactive Marketing, Jg. 27 (2013-08-01), Heft 3, S. 185-208Online academicJournalZugriff:
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In: Journal of Interactive Marketing, Jg. 21 (2007-07-01), Heft 3, S. 55-71Online academicJournalZugriff:
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In: AMA Winter Academic Conference Proceedings, Jg. 33 (2022), S. 737-740Online KonferenzZugriff:
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In: Journal of Marketing, Jg. 80 (2016-11-01), Heft 6, S. 36-75Online academicJournalZugriff:
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In: Journal of Marketing, Jg. 82 (2018), Heft 1, S. 1-19Online academicJournalZugriff:
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In: Journal of Marketing Research (JMR), Jg. 53 (2016-12-01), Heft 6, S. 901-921Online academicJournalZugriff:
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In: Journal of International Marketing, Jg. 24 (2016-03-01), Heft 1, S. 1-21Online academicJournalZugriff:
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In: Journal of Interactive Marketing, Jg. 23 (2009-02-01), Heft 1, S. 61-69Online academicJournalZugriff:
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In: Journal of Marketing, Jg. 77 (2013-05-01), Heft 3, S. 65-80Online academicJournalZugriff:
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In: Journal of Marketing, Jg. 76 (2012-07-01), Heft 4, S. 44-63Online academicJournalZugriff:
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In: Journal of Marketing, Jg. 74 (2010-09-01), Heft 5, S. 1-17Online academicJournalZugriff:
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In: Journal of Marketing, Jg. 70 (2006-07-01), Heft 3, S. 5-20Online academicJournalZugriff:
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In: Journal of Marketing, Jg. 68 (2004-10-01), Heft 4, S. 106-125Online academicJournalZugriff:
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In: Journal of Marketing Research (JMR), Jg. 44 (2007-11-01), Heft 4, S. 579-594Online academicJournalZugriff:
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In: Journal of Marketing Research (JMR), Jg. 44 (2007-11-01), Heft 4, S. 529-544Online academicJournalZugriff:
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In: Journal of Interactive Marketing, Jg. 36 (2016-11-01), S. 121-133Online academicJournalZugriff:
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In: AMA Summer Academic Conference Proceedings, Jg. 30 (2019), S. DCA-6- (5S.)Online KonferenzZugriff:
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In: Journal of Interactive Marketing, Jg. 25 (2011-08-01), Heft 3, S. 178-189Online academicJournalZugriff: