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In: Marketing Management, Jg. 18 (2009-05-01), Heft 3, S. 24-29Online serialPeriodicalZugriff:
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In: Marketing Management, Jg. 17 (2008-11-01), Heft 6, S. 3-6Online serialPeriodicalZugriff:
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In: Marketing Management, Jg. 17 (2008-09-01), Heft 5, S. 14-20Online serialPeriodicalZugriff:
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In: Marketing Management, Jg. 18 (2009-05-01), Heft 3, S. 3-5Online serialPeriodicalZugriff:
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In: Marketing Management, Jg. 21 (2012-09-01), Heft 3, S. 16-17Online serialPeriodicalSiehe Detailanzeige für VolltextZugriff:
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In: Marketing Management, Jg. 18 (2009-09-01), Heft 5, S. 4-4Online serialPeriodicalZugriff:
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In: Marketing Management, Jg. 15 (2006-09-01), Heft 5, S. 20-24Online serialPeriodicalZugriff:
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In: Marketing Management, Jg. 12 (2003-09-01), Heft 5, S. 18-23Online serialPeriodicalSiehe Detailanzeige für VolltextZugriff:
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In: Marketing Management, Jg. 11 (2002-11-01), Heft 6, S. 12-15Online serialPeriodicalSiehe Detailanzeige für VolltextZugriff:
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In: Marketing Management, Jg. 13 (2004-11-01), Heft 6, S. 4-4Online serialPeriodicalSiehe Detailanzeige für VolltextZugriff:
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In: Marketing Management, Jg. 19 (2010-07-01), Heft 2, S. 16-17Online serialPeriodicalZugriff: