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In: Journal of Marketing Research (JMR), Jg. 61 (2024-04-01), Heft 2, S. 271-289Online academicJournalSiehe Detailanzeige für VolltextZugriff:
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In: Journal of Marketing, Jg. 83 (2019-07-01), Heft 4, S. 81-100Online academicJournalSiehe Detailanzeige für VolltextZugriff:
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In: Journal of Marketing, Jg. 85 (2021-05-01), Heft 3, S. 150-167Online academicJournalSiehe Detailanzeige für VolltextZugriff:
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In: Journal of Public Policy & Marketing, Jg. 41 (2022), Heft 1, S. 54-71Online academicJournalSiehe Detailanzeige für VolltextZugriff:
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In: AMA educators proceedings, Jg. 34 (2023), Heft 2, S. 780-782KonferenzZugriff:
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In: AMA educators proceedings, Jg. 34 (2023), Heft 1, S. 243-245KonferenzZugriff:
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In: Journal of Interactive Marketing, Jg. 57 (2022-05-01), Heft 2, S. 296-322Online academicJournalZugriff:
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In: Journal of Marketing Research (JMR), Jg. 54 (2017-12-01), Heft 6, S. 867-884Online academicJournalSiehe Detailanzeige für VolltextZugriff:
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In: AMA educators proceedings, Jg. 32 (2021), S. 375-378KonferenzZugriff:
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In: AMA educators proceedings, Jg. 33 (2022), Heft 1, S. 600-602KonferenzZugriff:
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In: AMA educators proceedings, Jg. 33 (2022), Heft 1, S. 24-26KonferenzZugriff:
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In: AMA educators proceedings, Jg. 31 (2020), Heft 1, S. 127-130KonferenzZugriff:
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In: Journal of Marketing, Jg. 77 (2013-05-01), Heft 3, S. 33-47Online academicJournalZugriff:
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In: Journal of Marketing Research (JMR), Jg. 29 (1992-11-01), Heft 4, S. 441-453Online academicJournalZugriff:
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In: AMA Winter Academic Conference Proceedings, Jg. 35 (2024), S. 555-558Online KonferenzZugriff:
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In: Journal of Interactive Marketing, Jg. 47 (2019-08-01), S. 102-114Online academicJournalSiehe Detailanzeige für VolltextZugriff:
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In: Journal of Interactive Marketing, Jg. 42 (2018-05-01), S. 32-45Online academicJournalZugriff:
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In: AMA Summer Academic Conference Proceedings, Jg. 34 (2023), S. 28-31Online KonferenzZugriff:
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In: AMA Summer Academic Conference Proceedings, Jg. 34 (2023), S. 1-7Online KonferenzZugriff:
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In: AMA Summer Academic Conference Proceedings, Jg. 34 (2023), S. 244-247Online KonferenzZugriff: