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In: Global Perspectives in Marketing for the 21st Century : Proceedings of the 1999 World Marketing Congress; (2015) S. 347-352Online E-BookZugriff:
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In: Proceedings of the 1993 World Marketing Congress; (2015) S. 100-104Online E-BookZugriff:
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In: Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference; (2015) S. 265-268Online E-BookZugriff: