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In: Journal of Product & Brand Management, Jg. 27 (2018-03-12), Heft 2, S. 115-127Online academicJournalZugriff:
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In: Corporate Communications: An International Journal, Jg. 9 (2004-03-01), Heft 1, S. 6-24Online academicJournalZugriff:
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In: Journal of Product & Brand Management, Jg. 11 (2002-11-01), Heft 6, S. 399-409Online academicJournalZugriff:
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In: International Journal of Retail & Distribution Management, Jg. 27 (1999-03-01), Heft 2, S. 83-91Online academicJournalZugriff:
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In: Journal of Services Marketing, Jg. 31 (2017-07-10), Heft 4/5, S. 326-338Online academicJournalZugriff: