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In: Journal of Business & Industrial Marketing, Jg. 31 (2016-10-03), Heft 8, S. 955-960Online academicJournalZugriff:
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In: Journal of Product & Brand Management, Jg. 18 (2009-07-17), Heft 4, S. 315-317Online academicJournalZugriff:
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In: Journal of Consumer Marketing, Jg. 26 (2009-09-11), Heft 6, S. 460-461Online academicJournalZugriff:
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In: Journal of Contemporary Marketing Science, Jg. 6 (2023-05-05), Heft 1, S. 89-108Online academicJournalZugriff:
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In: Asia Pacific Journal of Marketing and Logistics, Jg. 35 (2023-01-04), Heft 1, S. 214-230Online academicJournalZugriff:
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In: European Journal of Marketing, Jg. 54 (2020-03-05), Heft 3, S. 546-569Online academicJournalZugriff:
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In: Asia Pacific Journal of Marketing and Logistics, Jg. 9 (1997), Heft 1/2, S. 145-159Online academicJournalZugriff:
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In: Journal of Business & Industrial Marketing, Jg. 34 (2019-06-14), Heft 4, S. 875-890Online academicJournalZugriff:
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In: Emerald Emerging Markets Case Studies, Jg. 7 (2017-08-01), Heft 3, S. 1-17academicJournalZugriff:
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In: Kellogg School of Management Cases, 2017-01-20, S. 1-12academicJournalZugriff:
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In: Kellogg School of Management Cases, 2017-01-20, S. 1-11academicJournalZugriff:
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In: Journal of Product & Brand Management, Jg. 16 (2007-08-28), Heft 5, S. 342-347Online academicJournalZugriff:
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In: Emerald Emerging Markets Case Studies, Jg. 9 (2019-03-30), Heft 1, S. 1-24unknownZugriff: