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Schlagwort
- marketing strategy/methods 226 Treffer
- cat-msm 172 Treffer
- consumer behaviour 69 Treffer
- market research/consumer behaviour 54 Treffer
- product management 47 Treffer
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45 weitere Werte:
- brand management/equity 46 Treffer
- cat-mrcb 45 Treffer
- cat-bme 37 Treffer
- cat-ptmn 37 Treffer
- distribution channels & markets 37 Treffer
- retailing 34 Treffer
- country of origin 33 Treffer
- international marketing 33 Treffer
- cat-dcm 30 Treffer
- advertising 28 Treffer
- services marketing 28 Treffer
- distribution management & systems 27 Treffer
- logistics 27 Treffer
- management science & operations 27 Treffer
- cat-smkt 26 Treffer
- regional marketing 26 Treffer
- cat-dms 23 Treffer
- cat-log 23 Treffer
- cat-msop 23 Treffer
- cat-ret 23 Treffer
- brands 22 Treffer
- cat-imkt 21 Treffer
- quality 18 Treffer
- wines 18 Treffer
- trust 16 Treffer
- brand image 15 Treffer
- cat-rmkt 13 Treffer
- pricing 13 Treffer
- qualitative marketing research 13 Treffer
- cat-qlmr 12 Treffer
- corporate communications 12 Treffer
- china 11 Treffer
- consumers 11 Treffer
- direct marketing 11 Treffer
- business-to-business marketing/industrial marketing 10 Treffer
- cat-dirm 10 Treffer
- consumer attitudes 10 Treffer
- perception 10 Treffer
- purchase intention 10 Treffer
- sensory marketing 10 Treffer
- social media 10 Treffer
- brand equity 9 Treffer
- conceptual paper 9 Treffer
- e-conceptual-paper 9 Treffer
- e-literature-review 9 Treffer
Verlag
Publikation
- european journal of marketing 54 Treffer
- journal of consumer marketing 49 Treffer
- journal of product & brand management 49 Treffer
- asia pacific journal of marketing and logistics 30 Treffer
- international journal of retail & distribution management 29 Treffer
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26 weitere Werte:
- journal of services marketing 29 Treffer
- international marketing review 27 Treffer
- international journal of wine business research 18 Treffer
- journal of fashion marketing and management: an international journal 16 Treffer
- marketing intelligence & planning 15 Treffer
- qualitative market research: an international journal 13 Treffer
- journal of islamic marketing 11 Treffer
- journal of research in interactive marketing 11 Treffer
- journal of business & industrial marketing 10 Treffer
- young consumers 10 Treffer
- corporate communications: an international journal 9 Treffer
- international journal of bank marketing 7 Treffer
- journal of contemporary marketing science 5 Treffer
- international journal of pharmaceutical and healthcare marketing 4 Treffer
- journal of communication management 4 Treffer
- spanish journal of marketing - esic 4 Treffer
- international journal of wine marketing 3 Treffer
- journal of social marketing 3 Treffer
- asia-pacific journal of business administration 2 Treffer
- international journal of sports marketing and sponsorship 2 Treffer
- arts and the market 1 Treffer
- direct marketing: an international journal 1 Treffer
- journal of research in marketing and entrepreneurship 1 Treffer
- journal of strategy and management 1 Treffer
- pricing strategy and practice 1 Treffer
- sport, business and management: an international journal 1 Treffer
Sprache
421 Treffer
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In: Journal of Consumer Marketing, Jg. 41 (2024-04-26), Heft 3, S. 261-280Online academicJournalZugriff:
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In: Asia Pacific Journal of Marketing and Logistics, Jg. 36 (2024-05-06), Heft 5, S. 1069-1083Online academicJournalZugriff:
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In: Journal of Islamic Marketing, Jg. 15 (2024-01-04), Heft 1, S. 260-278Online academicJournalZugriff:
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In: Journal of Islamic Marketing, Jg. 14 (2023-04-04), Heft 5, S. 1310-1324Online academicJournalZugriff:
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In: Journal of Research in Interactive Marketing, Jg. 17 (2023-01-25), Heft 1, S. 126-139Online academicJournalZugriff:
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In: European Journal of Marketing, Jg. 56 (2022-11-30), Heft 11, S. 3054-3077Online academicJournalZugriff:
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In: European Journal of Marketing, Jg. 56 (2022-11-30), Heft 11, S. 2862-2891Online academicJournalZugriff:
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In: Journal of Services Marketing, Jg. 37 (2023-08-30), Heft 8, S. 1032-1045Online academicJournalZugriff:
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In: Journal of Product & Brand Management, Jg. 32 (2023-08-15), Heft 7, S. 988-1004Online academicJournalZugriff:
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In: International Journal of Retail & Distribution Management, Jg. 49 (2020-12-29), Heft 1, S. 145-163Online academicJournalZugriff:
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In: Journal of Contemporary Marketing Science, Jg. 2 (2019-10-02), Heft 2, S. 155-175Online academicJournalZugriff:
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In: International Journal of Wine Business Research, Jg. 32 (2020-04-30), Heft 2, S. 283-300Online academicJournalZugriff:
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In: Journal of Product & Brand Management, Jg. 27 (2018-11-22), Heft 4, S. 415-426Online academicJournalZugriff:
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In: Journal of Consumer Marketing, Jg. 36 (2019-03-18), Heft 2, S. 253-263Online academicJournalZugriff:
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The effects of advertising ethnic cues on brand love, brand attachment and attitude toward the brandIn: Spanish Journal of Marketing - ESIC, Jg. 25 (2021-10-08), Heft 2, S. 333-354Online academicJournalZugriff:
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In: International Journal of Retail & Distribution Management, Jg. 46 (2018-11-21), Heft 11/12, S. 1077-1091Online academicJournalZugriff:
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In: Asia Pacific Journal of Marketing and Logistics, Jg. 31 (2019-05-24), Heft 3, S. 714-727Online academicJournalZugriff:
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In: Journal of Product & Brand Management, Jg. 30 (2021-11-12), Heft 8, S. 1277-1287Online academicJournalZugriff:
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In: Journal of Business & Industrial Marketing, Jg. 33 (2018-02-05), Heft 1, S. 72-83Online academicJournalZugriff:
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In: Asia Pacific Journal of Marketing and Logistics, Jg. 29 (2017-09-11), Heft 4, S. 796-812Online academicJournalZugriff: