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In: Journal of Services Marketing, Jg. 16 (2002-09-01), Heft 5, S. 443-459Online academicJournalZugriff:
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In: European Journal of Marketing, Jg. 33 (1999-04-01), Heft 3/4, S. 365-387Online academicJournalZugriff:
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Advertising appeals used by services marketers: a comparison between Hong Kong and the United StatesIn: Journal of Services Marketing, Jg. 12 (1998-04-01), Heft 2, S. 98-112Online academicJournalZugriff:
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In: Management Decision, Jg. 35 (1997-03-01), Heft 2, S. 125-132Online academicJournalZugriff:
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In: European Journal of Marketing, Jg. 31 (1997-03-01), Heft 2, S. 134-149Online academicJournalZugriff:
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A comparison of gender role portrayals in magazine advertising : The Netherlands, Sweden and the USAIn: European Journal of Marketing, Jg. 29 (1995-11-01), Heft 11, S. 35-49Online academicJournalZugriff:
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In: Journal of Business & Industrial Marketing, Jg. 10 (1995-05-01), Heft 2, S. 20-33Online academicJournalZugriff:
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In: Journal of Services Marketing, Jg. 8 (1994-03-01), Heft 1, S. 48-59Online academicJournalZugriff:
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In: Journal of Consumer Marketing, Jg. 19 (2002-11-01), Heft 6, S. 465-467Online academicJournalZugriff:
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In: Journal of Consumer Marketing, Jg. 10 (1993), Heft 1, S. 61-70Online academicJournalZugriff:
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In: European Journal of Marketing, Jg. 26 (1992-04-01), Heft 4, S. 7-20Online academicJournalZugriff:
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In: International Marketing Review, Jg. 9 (1992-04-01), Heft 4Online academicJournalZugriff:
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In: International Marketing Review, Jg. 7 (1990-05-01), Heft 5Online academicJournalZugriff:
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In: European Journal of Marketing, Jg. 22 (1988-08-01), Heft 8, S. 49-67Online academicJournalZugriff:
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In: European Journal of Marketing, Jg. 22 (1988-04-01), Heft 4, S. 7-23Online academicJournalZugriff:
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In: European Journal of Marketing, Jg. 20 (1986-05-01), Heft 5, S. 18-28Online academicJournalZugriff:
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In: European Journal of Marketing, Jg. 22 (1988-04-01), Heft 4, S. 41-63Online academicJournalZugriff:
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In: European Journal of Marketing, Jg. 20 (1986-05-01), Heft 5, S. 7-17Online academicJournalZugriff:
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In: European Journal of Marketing, Jg. 22 (1988-08-01), Heft 8, S. 7-16Online academicJournalZugriff: