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In: European Journal of Marketing, Jg. 2 (1968-03-01), Heft 3, S. 243-251Online academicJournalZugriff:
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In: European Journal of Marketing, Jg. 5 (1971-02-01), Heft 2, S. 36-44Online academicJournalZugriff:
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In: European Journal of Marketing, Jg. 2 (1968-03-01), Heft 3, S. 230-242Online academicJournalZugriff:
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In: European Journal of Marketing, Jg. 7 (1973), Heft 1, S. 64-69Online academicJournalZugriff: