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In: European Journal of Marketing, Jg. 22 (1988-03-01), Heft 3, S. 61-72Online academicJournalZugriff:
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In: European Journal of Marketing, Jg. 19 (1985), Heft 1, S. 20-30Online academicJournalZugriff:
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In: European Journal of Marketing, Jg. 21 (1987-05-01), Heft 5, S. 7-19Online academicJournalZugriff:
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In: European Journal of Marketing, Jg. 23 (1989-02-01), Heft 2, S. 58-67Online academicJournalZugriff:
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In: European Journal of Marketing, Jg. 9 (1975-03-01), Heft 3, S. 232-249Online academicJournalZugriff:
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In: European Journal of Marketing, Jg. 18 (1984-02-01), Heft 2, S. 65-71Online academicJournalZugriff:
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In: European Journal of Marketing, Jg. 18 (1984-02-01), Heft 2, S. 23-32Online academicJournalZugriff:
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In: European Journal of Marketing, Jg. 8 (1974), Heft 1, S. 15-28Online academicJournalZugriff:
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In: European Journal of Marketing, Jg. 21 (1987), Heft 1, S. 74-82Online academicJournalZugriff:
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In: European Journal of Marketing, Jg. 8 (1974), Heft 1, S. 4-14Online academicJournalZugriff: