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In: AMA educators proceedings, Jg. 25 (2014), S. 95-96KonferenzZugriff:
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In: Marketing News, Jg. 41 (2007-05-15), Heft 9, S. 2Online serialPeriodicalZugriff:
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In: Marketing News, Jg. 41 (2007-04-15), Heft 7, S. 2Online serialPeriodicalZugriff:
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In: Marketing News, Jg. 41 (2007-02-01), Heft 2, S. 2Online serialPeriodicalZugriff:
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In: Marketing Management, Jg. 17 (2008-07-01), Heft 4, S. 1Online serialPeriodicalZugriff:
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In: Marketing News, Jg. 39 (2005-02-15), Heft 3, S. 2Online serialPeriodicalSiehe Detailanzeige für VolltextZugriff:
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In: Marketing News, Jg. 39 (2005-02-01), Heft 2, S. 2Online serialPeriodicalSiehe Detailanzeige für VolltextZugriff:
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In: Marketing News, Jg. 47 (2013-05-01), Heft 5, S. 1Online serialPeriodicalSiehe Detailanzeige für VolltextZugriff:
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In: Marketing News, Jg. 37 (2003-04-14), Heft 8, S. 2Online serialPeriodicalSiehe Detailanzeige für VolltextZugriff:
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In: Marketing News, Jg. 42 (2008-09-15), Heft 15, S. 1Online serialPeriodicalZugriff:
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In: Marketing News, Jg. 42 (2008-09-01), Heft 14, S. 1Online serialPeriodicalZugriff:
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In: Marketing News, Jg. 32 (1998-07-06), Heft 14, S. 2Online serialPeriodicalZugriff:
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In: Journal of Marketing Research (JMR), Jg. 60 (2023-12-01), Heft 6, S. 1177-1196Online academicJournalSiehe Detailanzeige für VolltextZugriff:
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In: Journal of Marketing Research (JMR), Jg. 60 (2023-10-01), Heft 5, S. 889-907Online academicJournalSiehe Detailanzeige für VolltextZugriff:
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In: AMA WINTER EDUCATORS CONFERENCE, Jg. 13 (2002), S. 531-532KonferenzZugriff:
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In: Journal of Marketing, Jg. 55 (1991-10-01), Heft 4, S. 32-53Online serialPeriodicalZugriff:
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In: Marketing News, Jg. 43 (2009-06-15), Heft 10, S. 1Online serialPeriodicalZugriff:
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In: Marketing News, Jg. 39 (2005-05-15), Heft 9, S. 1Online serialPeriodicalSiehe Detailanzeige für VolltextZugriff:
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In: Marketing Management, Jg. 17 (2008-07-01), Heft 4, S. 1Online serialPeriodicalZugriff:
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In: Marketing News, Jg. 42 (2008-04-15), Heft 7, S. 1Online serialPeriodicalZugriff: