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DATA STRATEGY: 40% Of CMOs unhappy with loyalty plans.
In: Design Week (Online Edition), 2011-04-14, S. 1436-1436
Online
serialPeriodical
Zugriff:
The article presents information on the report from Forrester Research Inc. on the unhappiness of the 40 percent of chief marketing officers regarding the loyalty programmes of their brands. It mentions the unsecurity of the 9 percent of the marketing leaders of the contribution of the scheme to the business, and highlights the view of marketers on loyalty marketing on having unclear and short-term financial objectives.
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DATA STRATEGY: 40% Of CMOs unhappy with loyalty plans.
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Zeitschrift: | Design Week (Online Edition), 2011-04-14, S. 1436-1436 |
Veröffentlichung: | 2011 |
Medientyp: | serialPeriodical |
ISSN: | 0950-3676 (print) |
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