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Branding No Guarantee of Success.
In: Television Week, Jg. 23 (2004-06-07), Heft 23, S. 37-37
Online
serialPeriodical
Zugriff:
Reports on the conference Branded Entertainment, Advertising and Marketing for Today's Savvy Consumer," held in June 2004 in Los Angeles, California. Consensus of the conference regarding the effectiveness of branded entertainment as a marketing tool; Procedures that need to be addressed by branded entertainment, according to Robert Liodice, president and CEO of the Association of National Advertisers; Opinion of MGM marketing executive Robert Levin on the branded entertainment of Revlon and Nike.
Titel: |
Branding No Guarantee of Success.
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Autor/in / Beteiligte Person: | Friedman, Wayne |
Zeitschrift: | Television Week, Jg. 23 (2004-06-07), Heft 23, S. 37-37 |
Veröffentlichung: | 2004 |
Medientyp: | serialPeriodical |
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