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Clorox eco-friendly line finds green foes.
In: Advertising Age, Jg. 79 (2008-06-16), Heft 24, S. 3-4
Online
serialPeriodical
Zugriff:
The article examines a green marketing partnership between Clorox Co. and the environmental organization the Sierra Club. The group endorsed the Green Works line of environmentally friendly household cleaning products introduced by Clorox in return for a percentage of their sales revenue. Although $20 million of the products have been sold in 2008, the agreement has created a major split within the Sierra Club, threatening the benefits of the deal for Clorox.
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Clorox eco-friendly line finds green foes.
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Autor/in / Beteiligte Person: | Frazier, Mya |
Zeitschrift: | Advertising Age, Jg. 79 (2008-06-16), Heft 24, S. 3-4 |
Veröffentlichung: | 2008 |
Medientyp: | serialPeriodical |
ISSN: | 0001-8899 (print) |
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