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Growth market as progressive schools push green agenda.
In: Advertising Age, Jg. 81 (2010-09-06), Heft 31, S. 2-3
Online
serialPeriodical
Zugriff:
The article examines green marketing of cleaning products related to the back-to-school shopping season. Many schools now require students to provide their own cleaning supplies. Companies such as Clorox Co. and Seventh Generation, which make green cleaning products, are marketing them to parents as an alternative to traditional cleansers.
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Growth market as progressive schools push green agenda.
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Autor/in / Beteiligte Person: | Neff, Jack |
Zeitschrift: | Advertising Age, Jg. 81 (2010-09-06), Heft 31, S. 2-3 |
Veröffentlichung: | 2010 |
Medientyp: | serialPeriodical |
ISSN: | 0001-8899 (print) |
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