Explaining inconsistencies in implicit and explicit attitudes towards domestic and foreign products.
In: International Marketing Review, Jg. 35 (2018), Heft 1, S. 72-92
Online
academicJournal
Zugriff:
Titel: |
Explaining inconsistencies in implicit and explicit attitudes towards domestic and foreign products.
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Autor/in / Beteiligte Person: | Tseng, Ting-Hsiang ; Balabanis, George ; Liu, Matthew Tingchi |
Link: | |
Zeitschrift: | International Marketing Review, Jg. 35 (2018), Heft 1, S. 72-92 |
Veröffentlichung: | 2018 |
Medientyp: | academicJournal |
ISSN: | 0265-1335 (print) |
DOI: | 10.1108/IMR-05-2013-0092 |
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