A CLV-Based Framework to Prioritize Promotion Marketing Strategies: A Case Study of Telecom Industry.
In: Iranian Journal of Management Studies, Jg. 11 (2018-07-01), Heft 3, S. 437-462
Online
academicJournal
Zugriff:
Titel: |
A CLV-Based Framework to Prioritize Promotion Marketing Strategies: A Case Study of Telecom Industry.
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Autor/in / Beteiligte Person: | Nemati, Yaser ; Mohaghar, Ali ; Alavidoost, Mohammad Hossein ; Babazadeh, Hossein |
Link: | |
Zeitschrift: | Iranian Journal of Management Studies, Jg. 11 (2018-07-01), Heft 3, S. 437-462 |
Veröffentlichung: | 2018 |
Medientyp: | academicJournal |
ISSN: | 2008-7055 (print) |
DOI: | 10.22059/ijms.2018.242492.672837 |
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