Tactics to deter deviant consumer behavior: a research agenda.
In: Journal of Consumer Marketing, Jg. 35 (2018-10-01), Heft 6, S. 577-587
Online
academicJournal
Zugriff:
Titel: |
Tactics to deter deviant consumer behavior: a research agenda.
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Autor/in / Beteiligte Person: | Dootson, Paula ; Johnston, Kim A. ; Lings, Ian ; Beatson, Amanda |
Link: | |
Zeitschrift: | Journal of Consumer Marketing, Jg. 35 (2018-10-01), Heft 6, S. 577-587 |
Veröffentlichung: | 2018 |
Medientyp: | academicJournal |
ISSN: | 0736-3761 (print) |
DOI: | 10.1108/JCM-10-2015-1575 |
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