Neural Responses to Hedonic and Utilitarian Banner Ads: An fMRI Study.
In: Journal of Interactive Marketing, Jg. 57 (2022-05-01), Heft 2, S. 296-322
Online
academicJournal
Zugriff:
Titel: |
Neural Responses to Hedonic and Utilitarian Banner Ads: An fMRI Study.
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Autor/in / Beteiligte Person: | Casado-Aranda, Luis-Alberto ; Sánchez-Fernández, Juan ; Viedma-del-Jesús, María I. |
Link: | |
Zeitschrift: | Journal of Interactive Marketing, Jg. 57 (2022-05-01), Heft 2, S. 296-322 |
Veröffentlichung: | 2022 |
Medientyp: | academicJournal |
ISSN: | 1094-9968 (print) |
DOI: | 10.1177/10949968221087259 |
Sonstiges: |
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