The Effects of Positive Valence and Intensity of Word-Of-Mouth and Advertising on Forming Beer Brand Equity and Purchase Intentions.
In: Journal of Food Products Marketing, Jg. 29 (2023-10-01), Heft 8/9, S. 255-269
Online
academicJournal
Zugriff:
Titel: |
The Effects of Positive Valence and Intensity of Word-Of-Mouth and Advertising on Forming Beer Brand Equity and Purchase Intentions.
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Autor/in / Beteiligte Person: | Wang, Edward Shih-Tse ; Lin, Jia-Yi ; Liao, Yu-Ting |
Link: | |
Zeitschrift: | Journal of Food Products Marketing, Jg. 29 (2023-10-01), Heft 8/9, S. 255-269 |
Veröffentlichung: | 2023 |
Medientyp: | academicJournal |
ISSN: | 1045-4446 (print) |
DOI: | 10.1080/10454446.2023.2273517 |
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