The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications.
In: Journal of Marketing Research (JMR), Jg. 61 (2024-02-01), Heft 1, S. 27-48
Online
academicJournal
Zugriff:
Titel: |
The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications.
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Autor/in / Beteiligte Person: | Sample, Kevin L. ; Hulland, John ; Sevilla, Julio ; Labrecque, Lauren I. |
Link: | |
Zeitschrift: | Journal of Marketing Research (JMR), Jg. 61 (2024-02-01), Heft 1, S. 27-48 |
Veröffentlichung: | 2024 |
Medientyp: | academicJournal |
ISSN: | 0022-2437 (print) |
DOI: | 10.1177/00222437231166342 |
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