How Can Chief Marketing Officers Strengthen Their Influence? A Social Capital Perspective Across Six Country Groups.
In: Journal of International Marketing, Jg. 21 (2013-12-01), Heft 4, S. 88-109
Online
academicJournal
Zugriff:
Titel: |
How Can Chief Marketing Officers Strengthen Their Influence? A Social Capital Perspective Across Six Country Groups.
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Autor/in / Beteiligte Person: | Engelen, Andreas ; Lackhoff, Fritz ; Schmidt, Susanne |
Link: | |
Zeitschrift: | Journal of International Marketing, Jg. 21 (2013-12-01), Heft 4, S. 88-109 |
Veröffentlichung: | 2013 |
Medientyp: | academicJournal |
ISSN: | 1069-031X (print) |
DOI: | 10.1509/jim.13.0017 |
Sonstiges: |
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