CIM Professional Diploma
2012
Online
E-Book
Zugriff:
The Marketing Planning Process Study Text is a comprehensive, interactive, easy-to-follow structured approach to the CIM syllabus. It provides a detailed understanding of marketing planning and considers the impact of a dynamic and complex marketing environment on developing marketing plans. Segmentation, targeting and positioning are considered with a view to developing sophisticated approaches to targeting customers and effective positioning strategies.The Marketing Planning Process Study Text presents information in manageable, bite-sized portions and includes worked examples, theory, The Real World case studies, discussion topics and tips on assignment best practice to help establish you as a dynamic, modern-day marketer.
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CIM Professional Diploma
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Autor/in / Beteiligte Person: | Media, BPP Learning |
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Veröffentlichung: | 2012 |
Medientyp: | E-Book |
ISBN: | 978-1-4453-9145-8 (print) ; 978-1-4453-7618-9 (electronic) |
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