CIM Professional Diploma
2012
Online
E-Book
Zugriff:
The Delivering Customer Value Through Marketing Study Text is a comprehensive, interactive, easy-to-follow structured approach to the CIM syllabus. It covers how to develop and execute marketing activities that are designed to achieve customer satisfaction and meet organisational objectives through strategies that deliver stakeholder value. You will also learn how to develop a product portfolio, manage marketing channels, manage communications and customer service expectations. The Delivering Customer Value Through Marketing Study Text presents information in manageable, bite-sized portions and includes worked examples, theory, The Real World case studies, discussion topics and tips on assignment best practice to help establish you as a dynamic, modern-day marketer.
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CIM Professional Diploma
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Autor/in / Beteiligte Person: | Media, BPP Learning |
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Veröffentlichung: | 2012 |
Medientyp: | E-Book |
ISBN: | 978-1-4453-9146-5 (print) ; 978-1-4453-7619-6 (electronic) |
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