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A thing or two about longevity.
In: Marketing Magazine, Jg. 120 (2015-02-01), Heft 2, S. 9-10
Online
serialPeriodical
Zugriff:
The article features chief executive officer of Corus Entertainment John Cassaday as he ends his 15 year career with Corus and 25 years in the broadcast industry. He leaves Corus as one of Canada's longest serving broadcast executives at a time when broadcast media is reinventing itself in a digital world. He cites the company's investment in U.S. digital-lifestyle network Kin and plans to launch a program-specific apps later as a sign of company's efforts to adapt to changing media landscape.
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A thing or two about longevity.
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Autor/in / Beteiligte Person: | POWELL, CHRIS |
Zeitschrift: | Marketing Magazine, Jg. 120 (2015-02-01), Heft 2, S. 9-10 |
Veröffentlichung: | 2015 |
Medientyp: | serialPeriodical |
ISSN: | 1196-4650 (print) |
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