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Corus encourages 'pester power'.
In: Marketing Magazine, Jg. 108 (2003-10-06), Heft 34, S. 4-4
Online
serialPeriodical
Zugriff:
Corus Entertainment Inc. is urging advertisers to consider a new strategy that could have parents driving under the Kidfluence. Speaking at the company's second annual Investor Day in Toronto, Ontario on September 25, 2003 Susan Ross, vice-president and general manager of Corus Television, which counts the kid-themed specialty channel YTV among its assets says that kids' pester power can influence parents' purchase decisions on everything from cleaning products to luxury vehicles. Pointing out that its channels command 58% of the purchasable ratings for kids aged six to 11, the company is urging a wide variety of advertisers to consider targeting this persuasive group with its marketing.
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Corus encourages 'pester power'.
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Autor/in / Beteiligte Person: | Powell, Chris |
Zeitschrift: | Marketing Magazine, Jg. 108 (2003-10-06), Heft 34, S. 4-4 |
Veröffentlichung: | 2003 |
Medientyp: | serialPeriodical |
ISSN: | 1196-4650 (print) |
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