MEETINGS FOR MILLENNIALS.
In: Meetings & Conventions, Jg. 53 (2018-10-01), Heft 10, S. 56-58
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Zugriff:
The article focuses on the importance of millennials for the meeting industry and how meeting planners in Las Vegas, Nevada attract the generation. Jennifer Guevarra of MEET Las Vegas, mentions how millennials have changed the consumer audience and the approaches that work well with the generation such as creating events that erase boundaries for attendee and presenter. Michael Dominguez of MGM Resorts emphasizes the need to study the behavior of the generation and interaction with technology.
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MEETINGS FOR MILLENNIALS.
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Zeitschrift: | Meetings & Conventions, Jg. 53 (2018-10-01), Heft 10, S. 56-58 |
Veröffentlichung: | 2018 |
Medientyp: | serialPeriodical |
ISSN: | 0025-8652 (print) |
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