IT investments help casinos run smooth operations.
In: International Gaming & Wagering, Jg. 26 (2005), Heft 1, S. 29-31
serialPeriodical
Zugriff:
Focuses on several information technology investments in casinos in the U.S. Development of state-of-the-art in-house CRM software by the casino powerhouse of Harrah's Entertainment to track players and customize marketing promotions; Use of Tibco's middleware by Harrah's in acquiring Horseshoe; Enhancement of MGM Mirage's data-warehousing capabilities; Introduction of several technology tools including a point of sale solution by Caesars Entertainment.
Titel: |
IT investments help casinos run smooth operations.
|
---|---|
Autor/in / Beteiligte Person: | Parets, Robyn Taylor |
Zeitschrift: | International Gaming & Wagering, Jg. 26 (2005), Heft 1, S. 29-31 |
Veröffentlichung: | 2005 |
Medientyp: | serialPeriodical |
ISSN: | 1066-145X (print) |
Schlagwort: |
|
Sonstiges: |
|