The nature of parenting advantage in luxury fashion retailing - the case of Gucci group NV.
In: International Journal of Retail & Distribution Management, Jg. 33 (2005-04-01), Heft 4, S. 256-270
Online
academicJournal
Zugriff:
Purpose - Examines the application and nature of parenting advantage within the context of luxury fashion conglomerates principally as a means of understanding the synergistic benefits that accrue as a result of brand consolidation within the sector. Design/methodology/approach - Derived from company annual accounts, market analyst& reports and other secondary sources, the paper delineates and evaluates the ten-year renaissance of Gucci brand from a company on the verge of bankruptcy to its emergence as the world's second largest luxury group. Findings - Through the identification of intra-business group synergies, it is clear that the transference of brand management expertise and competence is the principal dimension of parenting advantage in the Gucci Group. Originality/value - From an examination of the Gucci Group's brand management strategy, resource investments and business development activities, the paper proposes a model of the luxury fashion brand. This multi-dimensional model identifies the components of the luxury fashion brand, locates their inter-connections and illustrates how these collectively can provide and sustain advantage within this highly competitive sector. [ABSTRACT FROM AUTHOR]
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Titel: |
The nature of parenting advantage in luxury fashion retailing - the case of Gucci group NV.
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Autor/in / Beteiligte Person: | Moore, Christopher M. ; Birtwistle, Grete |
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Zeitschrift: | International Journal of Retail & Distribution Management, Jg. 33 (2005-04-01), Heft 4, S. 256-270 |
Veröffentlichung: | 2005 |
Medientyp: | academicJournal |
ISSN: | 0959-0552 (print) |
DOI: | 10.1108/09590550510593194 |
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