Holds Brand Response Close to the Heart. (cover story)
In: Response, Jg. 14 (2005-12-01), Heft 3, S. 24-29
Online
serialPeriodical
Zugriff:
The article presents the marketing wizard Marna Bullard and her service to Gateway, U.S. third-largest PC company to keep its recent return to the spotlight. She conceives her mix experience on working with the client and agency side as the most important thing she has brought to the Gateway. Her DR background is a major factor in her role in Gateway. The company has always used direct response and went on booming in marketing its products. Bullard says they are focusing in brand response. INSET: FAST FACTS: Gateway..
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Holds Brand Response Close to the Heart. (cover story)
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Autor/in / Beteiligte Person: | Haire, Thomas |
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Zeitschrift: | Response, Jg. 14 (2005-12-01), Heft 3, S. 24-29 |
Veröffentlichung: | 2005 |
Medientyp: | serialPeriodical |
ISSN: | 1523-7656 (print) |
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