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Wm. Wrigley Explores The Dark Side of Gum.
In: Brandweek, Jg. 48 (2007-10-29), Heft 39, S. 16-16
Online
serialPeriodical
Zugriff:
The article discusses how gum maker Wrigley's has launched a new gum brand called Five. The article explains that Wrigley's is hoping to attract consumers 18-to-24-years old with the new brand. Five is being released in three flavors, Cobalt, Flare and Rain, and the launch is supported by television, online and in-cinema advertising. An overview is presented on how the package design for Five was created.
Titel: |
Wm. Wrigley Explores The Dark Side of Gum.
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Autor/in / Beteiligte Person: | Beirne, Mike |
Zeitschrift: | Brandweek, Jg. 48 (2007-10-29), Heft 39, S. 16-16 |
Veröffentlichung: | 2007 |
Medientyp: | serialPeriodical |
ISSN: | 1064-4318 (print) |
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