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Concentrating on Bleach.
In: Brandweek, Jg. 50 (2009-01-12), Heft 2, S. 9-9
Online
serialPeriodical
Zugriff:
The article reports on an advertising campaign which was developed for Clorox Co.'s brand of bleach by DDB, OMD, Journey 9 and Ketchum. A discussion of reaction which has been seen in response to the campaign, which seeks to show consumers about the safety and versatility of Clorox bleach, is presented.
Titel: |
Concentrating on Bleach.
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Autor/in / Beteiligte Person: | Wong, Elaine |
Zeitschrift: | Brandweek, Jg. 50 (2009-01-12), Heft 2, S. 9-9 |
Veröffentlichung: | 2009 |
Medientyp: | serialPeriodical |
ISSN: | 1064-4318 (print) |
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