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When Advertisers Attack.
In: Adweek Midwest Edition, Jg. 43 (2002-09-30), Heft 39, S. 23-23
Online
serialPeriodical
Zugriff:
Deals with the effort of advertisers to match the product or services provided by their competitors through advertising. Description of the campaign launched by Gateway for its Profile 4 model computer in response to the Switchers campaign of Apple; Risk involved in calling attention to competitors according to Marty Brandt, a partner at brand consultancy TrueBrand; Effort of Internet service provider EarthLink to match America Online's services.
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When Advertisers Attack.
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Autor/in / Beteiligte Person: | Dill, Mallorre |
Zeitschrift: | Adweek Midwest Edition, Jg. 43 (2002-09-30), Heft 39, S. 23-23 |
Veröffentlichung: | 2002 |
Medientyp: | serialPeriodical |
ISSN: | 0276-6612 (print) |
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