Chipotle Unwrapped.
In: Restaurants & Institutions, Jg. 115 (2005-11-15), Heft 21, S. 20-20
Online
serialPeriodical
Zugriff:
This article examines the impressive growth of Denver, Colorado-based Chipotle Mexican Grill Inc., as of November 2005. Chipotle has been one of the industry's most impressive growth stories over the past few years, but because parent McDonald's Corp. has been chary with hard sales data, the true extent of the concept's success has not been known. That changed with Securities and Exchange Commission filings for the estimated $100 million initial public offering (IPO) of Chipotle Mexican Grill Inc. stock, a transaction being jointly handled by Morgan Stanley and SG Cowen. According to IPO filings, Chipotle in calendar 2004 had revenues of $470.7 million, a 49.2 percent increase over $315.5 million in 2003. At the close of 2004 there were 409 Chipotle units, versus 298 and 227 as of December 31, 2003 and 2002, respectively.
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Chipotle Unwrapped.
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Zeitschrift: | Restaurants & Institutions, Jg. 115 (2005-11-15), Heft 21, S. 20-20 |
Veröffentlichung: | 2005 |
Medientyp: | serialPeriodical |
ISSN: | 0273-5520 (print) |
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