PAVELDO INDUSTRIJA LIETUVOJE. (Lithuanian)

The article aims to review situation of heritage industry in Lithuania after 1990. The article consist of the sections on the logic of terms and theoretical contexts, study of heritage boom and the rise of economic value in heritage protection and identification of heritage' producers and users. The section on the logic of terms gives definitions and explanations of such concepts as „heritage", „heritage industry", at the same time theoretical contexts are clarified. The study of heritage boom and the rice of economic value in cultural heritage protection analysis socio-cultural situation of the end of XXth century, changes in conception of cultural heritage protection from conservation position to the cultural heritage management. In this section the rise of heritage industry in the influence of heritage boom is identified and described. At the same time connections of the heritage industry with changes in historical sense are defined. The study of heritage industry producers and users describes them according to 3 fields: culture, politics and business. It indicates that heritage industry is most frequent in show business and service industry. The conclusions indicate that the origin of heritage industry in Lithuania dates from 1998. It is closely connected with the rise economic and purchasing power of population, then people could more time and money spend for the leisure and entertainment, including cultural heritage. At the same time the changes in historical sense are observed. But all those changes did not affect situation of Lithuanian heritage protection. Heritage industry in Lithuania occurred not in the contexts of cultural heritage management but in the leisure and entertainment marketing. [ABSTRACT FROM AUTHOR]

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