EUROPEAN ELECTIONS IN THE ITALIAN WEB SPHERE: CAMPAIGNING 2.0?
In: CEU Political Science Journal, Jg. 5 (2010-04-01), Heft 2, S. 187-201
Online
academicJournal
Zugriff:
This article in vest/gates the use of web 2.0 during the European elections campaign in Italy. The research was articulated in two phases: an analysis of candidates' websites and use of web 2.0 tools, on the one hand, and the monitoring of the campaign within social media (Facebook and YouTube). Though a persisting divide exists in the distribution of parties and coalitions online, most candidates who have a personal website have integrated web 2.0 tools. It is seemingly a strategic appropriation and adaptation of web 2.0, resulting in a hybrid communication model, in between 1.0 and 2.0. The campaigning activity on social media, instead, seems innovative insofar as it enables a re-embedding and re-localization of previously centralized and nationally coordinated campaigns. [ABSTRACT FROM AUTHOR]
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EUROPEAN ELECTIONS IN THE ITALIAN WEB SPHERE: CAMPAIGNING 2.0?
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Autor/in / Beteiligte Person: | Mascheroni, Giovanna ; Minucci, Sara |
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Zeitschrift: | CEU Political Science Journal, Jg. 5 (2010-04-01), Heft 2, S. 187-201 |
Veröffentlichung: | 2010 |
Medientyp: | academicJournal |
ISSN: | 1818-7668 (print) |
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