RFM – CLV APPROACH FOR MEASURING THE VALUE OF CONSUMER SEGMENTS
In: Proceedings of the 28th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management, 2023
Online
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Zugriff:
Titel: |
RFM – CLV APPROACH FOR MEASURING THE VALUE OF CONSUMER SEGMENTS
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Autor/in / Beteiligte Person: | Marinković, Veljko ; Marić, Dražen |
Link: | |
Zeitschrift: | Proceedings of the 28th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management, 2023 |
Veröffentlichung: | University of Novi Sad, Faculty of Economics in Subotica, 2023 |
Medientyp: | unknown |
DOI: | 10.46541/978-86-7233-416-6_64 |
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