Customer Lifetime Value
Routledge, 2013
Online
unknown
Zugriff:
* How Customer Lifetime Value Is Changing How Business Is Managed (Timothy L. Keiningham, Lerzan Aksoy, and David Bejou) * CLV: The Databased Approach (V. Kumar) * Approaches to the Measurement and Management of Customer Value (Timothy L. Keiningham, Lerzan Aksoy, and David Bejou) * Customer Lifetime Value as the Basis of Customer Segmentation: Issues and Challenges (Katherine N. Lemon and Tanya Mark) * Customer Divestment (Vikas Mittal and Matthew Sarkees) * Customer Lifetime Value and Firm Valuation (Sunil Gupta and Donald R. Lehmann) * The Climate for Service: A Review of the Construct with Implications for Achieving CLV Goals (Benjamin Schneider, William H. Macey, and Scott A. Young) * The Future of Managing Customers as Assets (Timothy L. Keiningham, Lerzan Aksoy, and David Bejou) * Index * Reference Notes Included
Titel: |
Customer Lifetime Value
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Autor/in / Beteiligte Person: | Aksoy, Lerzan ; Bejou, David ; Keiningham, Timothy L. |
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Veröffentlichung: | Routledge, 2013 |
Medientyp: | unknown |
DOI: | 10.4324/9780203062661 |
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