Marketing Intelligent Systems
In: Wiley Encyclopedia of Management; (2015-01-21)
Online
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Zugriff:
Marketing intelligent systems (MkiS) are artificial intelligence-based systems applied to aid decision-making in marketing management, and thus belong to the broad category of knowledge-driven systems. Keywords: marketing; intelligent systems; soft computing; artificial intelligence; computing paradigms
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Marketing Intelligent Systems
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Autor/in / Beteiligte Person: | Casillas, Jorge ; Martínez-López, Francisco J. |
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Quelle: | Wiley Encyclopedia of Management; (2015-01-21) |
Veröffentlichung: | John Wiley & Sons, Ltd, 2015 |
Medientyp: | unknown |
DOI: | 10.1002/9781118785317.weom090163 |
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