The Visual Analogue Scale for Rating, Ranking and Paired-Comparison (VAS-RRP): A new technique for psychological measurement
In: Behavior Research Methods, Jg. 50 (2018-04-17), S. 1694-1715
Online
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Zugriff:
Traditionally, the visual analogue scale (VAS) has been proposed to overcome the limitations of ordinal measures from Likert-type scales. However, the function of VASs to overcome the limitations of response styles to Likert-type scales has not yet been addressed. Previous research using ranking and paired comparisons to compensate for the response styles of Likert-type scales has suffered from limitations, such as that the total score of ipsative measures is a constant that cannot be analyzed by means of many common statistical techniques. In this study we propose a new scale, called the Visual Analogue Scale for Rating, Ranking, and Paired-Comparison (VAS-RRP), which can be used to collect rating, ranking, and paired-comparison data simultaneously, while avoiding the limitations of each of these data collection methods. The characteristics, use, and analytic method of VAS-RRPs, as well as how they overcome the disadvantages of Likert-type scales, ranking, and VASs, are discussed. On the basis of analyses of simulated and empirical data, this study showed that VAS-RRPs improved reliability, response style bias, and parameter recovery. Finally, we have also designed a VAS-RRP Generator for researchers' construction and administration of their own VAS-RRPs.
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The Visual Analogue Scale for Rating, Ranking and Paired-Comparison (VAS-RRP): A new technique for psychological measurement
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Autor/in / Beteiligte Person: | Jeng Shin Wu ; Sung, Yao-Ting |
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Zeitschrift: | Behavior Research Methods, Jg. 50 (2018-04-17), S. 1694-1715 |
Veröffentlichung: | Springer Science and Business Media LLC, 2018 |
Medientyp: | unknown |
ISSN: | 1554-3528 (print) |
DOI: | 10.3758/s13428-018-1041-8 |
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