Klubbleiarar i norske fotballklubbar sitt perspektiv på berekraft i fotballen og klubben. ; Leaders in Norwegian football clubs perspective on sustainability in football and their club.

Master i idrettsvitenskap (MIDR506) Fakultet for lærerutdanning, kultur og idrett Institutt for idrett, kosthold og naturfag 2023 ; This paper has explored leaders in Norwegian football clubs perspective on sustainability in football and their club. It is a qualitative paper where one has interviewed six leaders in Norwegian football clubs, from different levels and with different job titles: CEO or Chief sustainability officer. They have been asked about sustainability in football, their club, on national and international level. The main findings of this study were that all of them knew the term «sustainability», but they understood it quite differently to the definition in the Brundtland report from 1987. All the clubs worked with sustainability to various degrees. All the interviewees view sustainability as something football needs to get involved with. All of them think football needs to work with sustainability, but there are different views on what the motivation should be and what areas within the sustainability term one should focus on. There was a consensus towards sustainability work, but some differences regarding how much each club had done and was planning to do. There were also some differences in the views on other clubs, the federations, and local and national authorities, where some were positive and others negative. There were few noticeable differences in the views of the CEOs and the Chief sustainability officers. All six interviewees expressed different ideas and defined sustainability differently. Some focused on the Brundtland report definition, others the three themes within sustainability (environment, economics, and social matters) and some through the UNs sustainability goals. All the clubs had started their work in the last decade, but some had worked on similar projects earlier for different reasons. The clubs were at different stages of their projects. Some worked systematically, others more freely. Each club had its own set of different challenges, and one does not think these ...