PERAN BINA DARMA TV (BTV) SEBAGAI MEDIA KOMUNIKASI DALAM MEMBANTU PROSES PROMOSI UNIVERSITAS BINA DARMA

The purpose of this researchais to finda outa the Role of Bina Darma TV (BTV) as acommunication medium in assisting the promotion process of Bina Darma University. This researchmethod is qualitative with a descriptive approach to interviews, observations, documentation,literature studies. In this study, the authors used promotional media and role theory as researchtheory, where data is obtained through two types of data sources namely primary data and skunderdata. The data collection technique that the authors do is to conduct interviews, observations anddocumentation. In this study used data triangulation techniques by means of source triangulation.Based on the research results of Bina Darma University as one of the Private Universities inPalembang city in an effort to promote its products to the community, therefore Bina DarmaUniversity formed a Communication Lab called Bina Darma TV (BTV) in helping the promotionprocess and one way to introduce Bina Darma University to the wider community. Bina Darma TVis a community television of Bina Darma University Palembang, Communication activities can notbe separated from the role of media, Bina Darma TV's mass media account is aMobile Appa LiveStreaming and Video On Demand, YouTube and Instagram. Through the mass media Bina DarmaTV (BTV) can play a role in communicating and interacting with others so as to help Bina DarmaUniversity in promoting Bina Darma University. In addition, Bina Darma TV (BTV) also distributesinformation to others through mass media by sharing information or uploading documents, videosand images in activities promoting and introducing Bina Darma University in the wider community.