Study of expenditure and stay in the segmentation of the international tourist with religious motivation in Galicia ; Estudio de la estancia y del gasto en la segmentación del turista internacional con motivación religiosa en Galicia ; Estudo da estancia e do gasto na segmentación do turista internacional con motivación relixiosa en Galicia

Mercadé-Melé, Pere ; Barreal Pernas, Jesús

In: Revista Galega de Economía; Vol. 30 Núm. 3 (2021): Número Especial. Impacto socioeconómico de los itinerarios culturales: “El Camino de Santiago y otras rutas de peregrinación”; 1-18 ; Revista Galega de Economía, 2021

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Tourist expenditure is an element that is gaining weight in the local economies of many regions throughout the world and that conditions income levels. This has a positive effect on local economies through the diversification of their traditional activities, but it also has an impact on the social and environmental context. This work carries out a latent class segmentation model (Latent Class Model -LCM) in which tourists who travelled to the region of Galicia for religious reasons are segmented in order to differentiate the groups, variables on personal characteristics and also on the activities they carried out were used. Six different groups were obtained by segmentation, showing significant differences between the variables of stay and daily expenditure. The study has important implications for management, as it helps to focus companies according to the attributes of international visitors and to relate them to their levels of expenditure ; El gasto turístico es un elemento que va ganando peso en las economías locales de muchas regiones a lo largo del mundo y que condiciona los niveles de renta. Esta incidencia produce un efecto positivo en las economías locales a través de la diversificación de sus actividades tradicionales, pero también genera un impacto en el entorno social y medioambiental. Este trabajo realiza un modelo de segmentación de clases latentes (Latent Class Model – LCM) en que se segmenta a los turistas que han viajado a la región de Galicia por motivos religiosos. Para diferenciar los grupos se han empleado variables sobre características personales y también sobre las actividades que han realizado. Con la segmentación se han obtenido seis grupos diferentes, entre los que se muestran diferencias significantes entre las variables de estancia y gasto diario. El estudio aporta importantes implicaciones para la gerencia, al ayudar a focalizar las empresas en función de los atributos de los visitantes internacionales y relacionarlo con sus niveles de gasto. ; O gasto turístico é un elemento que ...

Titel:	Study of expenditure and stay in the segmentation of the international tourist with religious motivation in Galicia ; Estudio de la estancia y del gasto en la segmentación del turista internacional con motivación religiosa en Galicia ; Estudo da estancia e do gasto na segmentación do turista internacional con motivación relixiosa en Galicia
Autor/in / Beteiligte Person:	Mercadé-Melé, Pere ; Barreal Pernas, Jesús
Link:	https://revistas.usc.gal/index.php/rge/article/view/7550/10856 https://revistas.usc.gal/index.php/rge/article/view/7550/10857 https://doi.org/10.1002/0471249688 Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211. DOI: https://doi.org/10.1016/0749-5978(91)90020-T Almeida, F., Domínguez, J., e Mercadé-Melé, P. (2017). Image analysis of a tourist destination. En A. Correia, M. Kozak, J. Gnoth e A. Fyall (Eds.), Co-creation and well-being in tourism (pp. 93-104). Berlin/Heidelberg, Germany: Springer. Almeida-García, F., Domígunez-Azcue, J., Mercadé-Melé, P., e Pérez-Tapia, G. (2020). Can a destination really change its image? The roles of information sources, motivations, and visits. Tourism Management Perspectives, 34, 100662. DOI: https://doi.org/10.1016/j.tmp.2020.100662 Álvarez, M. Á., Fernández-López, S., Rey-Ares, L., e Castro-González, S. (2020). Capacitación y comportamiento financiero de la generación millennial en España. Revista Galega de Economía, 29(3), 1-20. DOI: http://dx.doi.org/10.15304/rge.29.3.7045 Amaro, S., Antunes, A., e Henriques, C. (2018). A closer look at Santiago de Compostela's pilgrims through the lens of motivations. Tourism Management, 64, 271-280. DOI: https://doi.org/10.1016/j.tourman.2017.09.007 Amoedo, J. M., e González, M. (2020). Identidade propia e industrias creativas e culturais. O caso das rexións europeas. Revista Galega de Economía, 29(3), 1-19. DOI: https://doi.org/10.15304/rge.29.3.6831 Barreal, J., Ferrer-Rosell, B., Cristóbal-Fransi, E., e Jannes, G. (2021). Influence of service valuation and package cost on market segmentation: The case of online demand for Spanish and Andorra ski resorts. Sustainability, 13(5), 2938. DOI: https://doi.org/10.3390/su13052938 Belhassen, Y., Caton, K., e Stewart, W. P. (2008). The search for authenticity in the pilgrim experience. Annals of Tourism Research, 35(3), 668-689. DOI: https://doi.org/10.1016/j.annals.2008.03.007 Camoiras-Rodríguez, Z., e Varela-Neira, C. (2020). Un análisis empírico de los factores que influyen en el boca a boca electrónico en las redes sociales tras una promoción de marca. Revista Galega de Economía, 29(1), 6123. DOI: http://dx.doi.org/10.15304/rge.29.1.6123 Cànoves, G., e Romero, A. B. (2011). Turismo religioso en España: ¿la gallina de los huevos de oro? Una vieja tradición, versus un turismo emergente. Cuadernos de Turismo, 27, 115-131. Recuperado de: https://revistas.um.es/turismo/article/view/139791 Chambers, J. M., Freeny, A. E., e Heiberger, R. M. (1992). Analysis of variance https://doi.org/10.1016/j.tourman.2005.05.019 Chou, S.-F., Horng, J.-S., Liu, C.-H. S., e Lin, J.-Y. (2020). Identifying the critical factors of customer behavior: An integration perspective of marketing strategy and components of attitudes. Journal of Retailing and Consumer Services, 55, 102113. DOI: https://doi.org/10.1016/j.jretconser.2020.102113 de Andrés, J., e González, L. (2020). Rentas mejoradas como complemento a la pensión pública de jubilación: análisis de su implantación en España. Revista Galega de Economía, 29(3), 1-19. DOI: https://doi.org/10.15304/rge.29.3.6649 Durán-Sánchez, A., Álvarez-García, J., del Río-Rama, M. C., e Oliveira, C. (2018). Religious tourism and pilgrimage: Bibliometric overview. Religions, 9(9), 249. DOI: https://doi.org/10.3390/rel9090249 Fleischer, A. (2000). The tourist behind the pilgrim in the Holy Land. International Journal of Hospitality Management, 19(3), 311-326. DOI: https://doi.org/10.1016/S0278-4319(00)00026-8 Gartner, W. C. (1994). Image formation process. Journal of Travel & Tourism Marketing, 2(2-3), 191-216. DOI: https://doi.org/10.1300/J073v02n02_12 Girish, V. G., e Lee, C. K. (2020). Authenticity and its relationship with theory of planned behaviour: Case of Camino de Santiago walk in Spain. Current Issues in Tourism, 23(13), 1593-1597. DOI: https://doi.org/10.1080/13683500.2019.1676207 González, R.C.L., e López, L. (2020). The singularity of the Camino de Santiago as a contemporary tourism case. In P. Pileri e R. Moscarelli (Eds.), Cycling & walking for regional development. How slowners regenerates marginal areas (pp. 221-233). Cham, Switzerland: Springer. DOI: https://doi.org/10.1007/978-3-030-44003-9 Gössling, S., Scott, D., e Hall, C. M. (2020). Pandemics, tourism and global change: A rapid assessment of COVID- -19. Journal of Sustainable Tourism, 29(1), 1-20. DOI: https://doi.org/10.1080/09669582.2020.1758708 Hollander, M., e Wolfe, D.A. (1973). Nonparametric statistical methods. New York, NY: Wiley. INE. (2020a). Encuesta de Gasto Turístico (Egatur). Madrid: Instituto Nacional de Estadística. Recuperado de: https://www.ine.es/dyngs/INEbase/es/operacion.htm?c=Estadistica_C&cid=1254736177002&menu=resultados&idp=1254735576863 INE. (2020b). Índice de Precios al Consumo (IPC). Madrid: Instituto Nacional de Estadística. Recuperado de: https://www.ine.es/dyngs/INEbase/es/operacion.htm?c=Estadistica_C&cid=1254736176802&menu=ultiDatos&idp=1254735976607 Kotler, P. (2011). Reinventing marketing to manage the environmental imperative. Journal of Marketing, 75(4), 132-135. DOI: https://doi.org/10.1509/jmkg.75.4.132 Kotler, P., Bowen, J. T., Makens, J., e Baloglu, S. (2017). Marketing for hospitality and tourism. Boston, MA: Pearson. Koufodontis, N. I., e Gaki, E. (2020). Local tourism policy makers and e-image of destinations. Current Issues in Tourism, 23(8), 1037-1048. DOI: https://doi.org/10.1080/13683500.2019.1584159 Lampreu, S. (2020). Estrategias de desarrollo territorial y turismo contra la despoblación de las áreas rurales en Cerdeña (Italia). Revista Galega de Economía, 29(2), 1-20. DOI: http://dx.doi.org/10.15304/rge.29.2.6908 Lazarsfeld, P. F. (1950). 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Zeitschrift:	Revista Galega de Economía; Vol. 30 Núm. 3 (2021): Número Especial. Impacto socioeconómico de los itinerarios culturales: “El Camino de Santiago y otras rutas de peregrinación”; 1-18 ; Revista Galega de Economía, 2021
Veröffentlichung:	Universidade de Santiago de Compostela. Servizo de Publicacións e Intercambio Científico, 2021
Medientyp:	academicJournal
DOI:	10.15304/rge.30.3.7550
Schlagwort:	Religious tourism daily expenditure stay segmentación Latent Class Model Turismo religioso gasto diario estancia Turismo relixioso Latent Class Models
Sonstiges:	Nachgewiesen in: BASE Sprachen: Spanish; Castilian, Galician Collection: rev{USC}: Portal dixital de revistas da USC (Universidade de Santiago de Compostela) Document Type: article in journal/newspaper File Description: application/pdf Language: Spanish; Castilian ; Galician Relation: https://revistas.usc.gal/index.php/rge/article/view/7550/10856; https://revistas.usc.gal/index.php/rge/article/view/7550/10857; Agresti, A. (2002). Categorical Data Analysis. Hoboken, NJ: Wiley. DOI: https://doi.org/10.1002/0471249688 Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211. DOI: https://doi.org/10.1016/0749-5978(91)90020-T Almeida, F., Domínguez, J., e Mercadé-Melé, P. (2017). Image analysis of a tourist destination. En A. Correia, M. Kozak, J. Gnoth e A. Fyall (Eds.), Co-creation and well-being in tourism (pp. 93-104). Berlin/Heidelberg, Germany: Springer. Almeida-García, F., Domígunez-Azcue, J., Mercadé-Melé, P., e Pérez-Tapia, G. (2020). Can a destination really change its image? The roles of information sources, motivations, and visits. Tourism Management Perspectives, 34, 100662. DOI: https://doi.org/10.1016/j.tmp.2020.100662 Álvarez, M. Á., Fernández-López, S., Rey-Ares, L., e Castro-González, S. (2020). Capacitación y comportamiento financiero de la generación millennial en España. Revista Galega de Economía, 29(3), 1-20. DOI: http://dx.doi.org/10.15304/rge.29.3.7045 Amaro, S., Antunes, A., e Henriques, C. (2018). A closer look at Santiago de Compostela's pilgrims through the lens of motivations. Tourism Management, 64, 271-280. DOI: https://doi.org/10.1016/j.tourman.2017.09.007 Amoedo, J. M., e González, M. (2020). Identidade propia e industrias creativas e culturais. O caso das rexións europeas. Revista Galega de Economía, 29(3), 1-19. DOI: https://doi.org/10.15304/rge.29.3.6831 Barreal, J., Ferrer-Rosell, B., Cristóbal-Fransi, E., e Jannes, G. (2021). Influence of service valuation and package cost on market segmentation: The case of online demand for Spanish and Andorra ski resorts. Sustainability, 13(5), 2938. DOI: https://doi.org/10.3390/su13052938 Belhassen, Y., Caton, K., e Stewart, W. P. (2008). The search for authenticity in the pilgrim experience. Annals of Tourism Research, 35(3), 668-689. DOI: https://doi.org/10.1016/j.annals.2008.03.007 Camoiras-Rodríguez, Z., e Varela-Neira, C. (2020). Un análisis empírico de los factores que influyen en el boca a boca electrónico en las redes sociales tras una promoción de marca. Revista Galega de Economía, 29(1), 6123. DOI: http://dx.doi.org/10.15304/rge.29.1.6123 Cànoves, G., e Romero, A. B. (2011). Turismo religioso en España: ¿la gallina de los huevos de oro? Una vieja tradición, versus un turismo emergente. Cuadernos de Turismo, 27, 115-131. Recuperado de: https://revistas.um.es/turismo/article/view/139791 Chambers, J. M., Freeny, A. E., e Heiberger, R. M. (1992). Analysis of variance; designed experiments. En J. M. Chambers e T. J. Hastie (Eds.), Statistical models in S (chapter 5). Wadsworth & Brooks/Cole Advanced Books & Software. Chang, J. (2006). Segmenting tourists to aboriginal cultural festivals: An example in the Rukai tribal area, Taiwan. Tourism Management, 27(6), 1224-1234. DOI: https://doi.org/10.1016/j.tourman.2005.05.019 Chou, S.-F., Horng, J.-S., Liu, C.-H. S., e Lin, J.-Y. (2020). Identifying the critical factors of customer behavior: An integration perspective of marketing strategy and components of attitudes. Journal of Retailing and Consumer Services, 55, 102113. DOI: https://doi.org/10.1016/j.jretconser.2020.102113 de Andrés, J., e González, L. (2020). Rentas mejoradas como complemento a la pensión pública de jubilación: análisis de su implantación en España. Revista Galega de Economía, 29(3), 1-19. DOI: https://doi.org/10.15304/rge.29.3.6649 Durán-Sánchez, A., Álvarez-García, J., del Río-Rama, M. C., e Oliveira, C. (2018). Religious tourism and pilgrimage: Bibliometric overview. Religions, 9(9), 249. DOI: https://doi.org/10.3390/rel9090249 Fleischer, A. (2000). The tourist behind the pilgrim in the Holy Land. International Journal of Hospitality Management, 19(3), 311-326. DOI: https://doi.org/10.1016/S0278-4319(00)00026-8 Gartner, W. C. (1994). Image formation process. Journal of Travel & Tourism Marketing, 2(2-3), 191-216. DOI: https://doi.org/10.1300/J073v02n02_12 Girish, V. G., e Lee, C. K. (2020). Authenticity and its relationship with theory of planned behaviour: Case of Camino de Santiago walk in Spain. Current Issues in Tourism, 23(13), 1593-1597. DOI: https://doi.org/10.1080/13683500.2019.1676207 González, R.C.L., e López, L. (2020). The singularity of the Camino de Santiago as a contemporary tourism case. In P. Pileri e R. Moscarelli (Eds.), Cycling & walking for regional development. How slowners regenerates marginal areas (pp. 221-233). Cham, Switzerland: Springer. DOI: https://doi.org/10.1007/978-3-030-44003-9 Gössling, S., Scott, D., e Hall, C. M. (2020). Pandemics, tourism and global change: A rapid assessment of COVID- -19. Journal of Sustainable Tourism, 29(1), 1-20. DOI: https://doi.org/10.1080/09669582.2020.1758708 Hollander, M., e Wolfe, D.A. (1973). Nonparametric statistical methods. New York, NY: Wiley. INE. (2020a). Encuesta de Gasto Turístico (Egatur). Madrid: Instituto Nacional de Estadística. Recuperado de: https://www.ine.es/dyngs/INEbase/es/operacion.htm?c=Estadistica_C&cid=1254736177002&menu=resultados&idp=1254735576863 INE. (2020b). Índice de Precios al Consumo (IPC). Madrid: Instituto Nacional de Estadística. Recuperado de: https://www.ine.es/dyngs/INEbase/es/operacion.htm?c=Estadistica_C&cid=1254736176802&menu=ultiDatos&idp=1254735976607 Kotler, P. (2011). 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