Strategist’s cognitive perspectives, innovation, and competitive advantage: An empirical study in Vietnam* ; Kognitivne perspektive, inovativnost i konkurentska prednost stratega: empirijska studija u Vijetnamu
In: Zbornik radova Ekonomskog fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu ; ISSN 1331-8004 (Print) ; ISSN 1846-7520 (Online) ; Volume 41 ; Issue 1, 2023
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Zugriff:
The main aim of this study is to investigate the relationship between strategists’ intuitive and analytical thinking, innovation, and corporate competitive advantage. This study not only proposes the new model to the academic world but also provides the empirical investigation on the direct and indirect effect of a strategist’s analytic reasoning perspective and strategist’s generative reasoning perspective on innovation and competitive advantage as well as the mediating role of innovation between the strategist’s cognitive perspective of reasoning and corporate competitive advantage. This study conducted questionnaires of 382 samples in state-owned companies, FDI, and private companies in Vietnam. Structure equation modelling was applied through smart PLS to analyse the valid data. The results provide substantial evidence of significant relationships between strategists’ cognitive perspectives of reasoning, innovation, and competitive advantage in the context of State own, FDI, and private companies in Vietnam. Besides, the findings also show that there are non-relationships in the direct effect between product innovation and competitive advantage and between marketing innovation and competitive advantage. Moreover, the research results imply various managerial implications regarding how organizations successfully increase their competitive advantage by increasing their leader’s cognition in management. ; Glavni cilj ove studije je istražiti odnos između intuitivnog i analitičkog razmišljanja stratega, inovativnosti i konkurentske prednosti poduzeća. Ova studija ne samo da predlaže novi model akademskom svijetu, već također pruža empirijsko istraživanje izravnog i neizravnog učinka analitičke perspektive razmišljanja stratega i perspektive generativnog razmišljanja stratega o inovacijama i konkurentskoj prednosti, kao i o posredničkoj ulozi inovacije između kognitivne perspektive razmišljanja stratega i konkurentske prednosti poduzeća. Ovim istraživanjem provedena je anketa s 382 uzoraka u državnim tvrtkama, ...
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Strategist’s cognitive perspectives, innovation, and competitive advantage: An empirical study in Vietnam* ; Kognitivne perspektive, inovativnost i konkurentska prednost stratega: empirijska studija u Vijetnamu
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Autor/in / Beteiligte Person: | Khuong, Mai Ngoc ; Loc, Nguyen Quoc ; Phuong, Nguyen Ngoc Duy ; Ty, Nguyen Nhu |
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Zeitschrift: | Zbornik radova Ekonomskog fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu ; ISSN 1331-8004 (Print) ; ISSN 1846-7520 (Online) ; Volume 41 ; Issue 1, 2023 |
Veröffentlichung: | University of Rijeka, FACULTY OF ECONOMICS, 2023 |
Medientyp: | academicJournal |
DOI: | 10.18045/zbefri.2023.1.299 |
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