UAB ,,Impuls LTU'' teikiamų paslaugų kokybės vertinimas ; Quality assessment of the services provided by the company Impuls LTU

Bachelor's final thesis examines the quality of services provided by UAB Impuls LTU 'from the point of view of consumers. Based on the large number of wellness companies, the high level of competitiveness and the variety of services available today, it is important for every person to get quality service in a variety of areas. As there are a number of companies offering the same or similar services, there is competition in the market, so companies are constantly improving the quality of services to keep loyal and attract new customers. Thus, this topic is relevant to both the company and the public, as the analysis can correct the mistakes of the company's services department, improve them, and search for new ideas that would satisfy the needs of the users to the maximum. The aim: Evaluate the quality of services provided by UAB Impuls LTU. Tasks: 1. To perform theoretical analysis of service quality. 2. Identify the quality of the services provided by the clients of Impuls LTU, a wellness company. 3. Make suggestions on how to improve the services provided by the Impuls LTU Health Company. Object of the research: Quality of services of UAB Impuls LTU. Methods: The analysis of the scientific literature was used to achieve the tasks, and the questionnaire survey method was used for the research. The questionnaire consists of 16 questions with open and closed questions. The survey was sent to one of the clubs of the health company Impuls LTU, which is located in Vilnius, Kareivių g. 14, the customer e-mails who had given their consent to receive the company's information and at that time had an annual subscription and a shorter period of subscriptions, were also divided into a closed group of Facebook clients who are visiting this particular Impuls club. 320 respondents participated in the quantitative survey. Results. From the results of the survey it can be stated that consumers are not satisfied with the quality of the provided services. Conclusions. It is necessary to improve the quality of the services of the organization according to the needs of the clients, desires to achieve the most attractive name of the sports club in the Lithuanian market. Key words. Quality of service, sports club, research.