Pomen ustreznosti grafične priprave pri izdelavi celostne grafične podobe podjetja Okusne dobrote d.o.o. ; Importance of adequate graphic prepress in preparation of corporate identity of the company Okusne dobrote d.o.o.

V diplomskem delu so obravnavane splošne informacije o celostni grafični podobi, ki je za podjetja eden najpomembnejših elementov na področju marketinga, razvoja, obstojnosti, profesionalnosti, prepoznavnosti . Izdelan je splošen pregled dejstev o obstoječih CGP, o pripravi celostne podobe (od samega oblikovanja do končnega izdelka) in o postopkih izdelave. Izdelava kvalitetnih CGP-jev je utemeljena s primeri dobrih praks. Poudarek v teoretičnem delu je na pripravi za tisk, kjer v praksi še vedno pride do prevelikih napak tako pri amaterjih, samostojnih oblikovalcih kot tudi pri večjih grafičnih podjetjih. Pred pripravo na tisk je treba poznati tehnike tiska, da so lahko dokumenti ustrezno pripravljeni, zato je nekaj več besed namenjeno tudi različnim tehnikam. Predstavljene so najpogostejše napake in rešitve le-teh. V eksperimentalnem delu je bolj podrobno obrazložena želja naročnika, ki je želel celostno grafično podobo. Razloženi so vsi elementi CGP, opisana je priprava vsebin vse od oblikovanja do priprave za tisk in izbire ustreznih materialov. Na kratko je opisan tudi potek tiska pri različnih tehnikah. Podrobno je razloženo, kako je bil izdelan in pripravljen na tisk vsak element posebej. Prikazani so tudi končni izdelki. Cilj diplomskega dela je bila izdelava celostne grafične podobe za podjetje Okusne dobrote d. o. o., ki se ukvarja z dvema dejavnostma, in sicer s kavarno in pekarno. Poudarek diplome je bil na pripravi za tisk. ; In the diploma thesis the general information on the corporate graphic image is given, which in is one of the most important elements for companies in the field of marketing, development, sustainability, professionalism, visibility. A general overview of the facts about the existing corporate graphic images (CGIs) is presented, as well as the designing of the corporate image (from the design to the final product) and the manufacturing processes. The production of quality corporate graphic images is based on examples of good practice. In the theoretical part the emphasis is on the preparation for the printing, where in practice many errors still occur whether by amateurs, freelancers, or larger graphic companies. Before printing, it is essential to know printing techniques, so that the documents can be properly prepared. Therefore, different techniques are also presented as well as their most common errors and solutions. In the experimental part, the wishes of the client, who wanted an integrated graphic image, is explained in more detail. All CGI elements are given, the preparation of the contents from the design to the preparation for printing is described, and the appropriate materials are selected. The process of printing in various techniques is described in short. It is explained in detail how each element was made and ready for printing. The final products are also shown. The aim of the diploma work was developing a corporate graphic image for the company Tasteful Goodness d.o.o, which is engaged in the café and baking business. The emphasis was on the preparation for printing.