Brand Visual Eclipse (BVE): When the Brand Fixation Spent is Minimal in Relation to the Celebrity
In: Information Systems and Neuroscience ; Lecture Notes in Information Systems and Organisation ; page 295-303 ; ISSN 2195-4968 2195-4976 ; ISBN 9783030281434 9783030281441; (2019)
Buch
Zugriff:
Titel: |
Brand Visual Eclipse (BVE): When the Brand Fixation Spent is Minimal in Relation to the Celebrity
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Autor/in / Beteiligte Person: | Rizvi, Wajid H. |
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Quelle: | Information Systems and Neuroscience ; Lecture Notes in Information Systems and Organisation ; page 295-303 ; ISSN 2195-4968 2195-4976 ; ISBN 9783030281434 9783030281441; (2019) |
Veröffentlichung: | Springer International Publishing, 2019 |
Medientyp: | Buch |
ISBN: | 978-3-030-28143-4 (print) ; 978-3-030-28144-1 (print) ; 3-030-28143-4 (print) ; 3-030-28144-2 (print) |
DOI: | 10.1007/978-3-030-28144-1_33 |
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