B2B Digital Marketing Strategy : a Framework for Assessing Digital Touchpoints and Increasing Customer Loyalty Based on Austrian Companies From Heating, Ventilation and Air Conditioning Industry
In: Oeconomia Copernicana, Jg. 8 (2017), Heft 3, S. 463-478
Online
academicJournal
Zugriff:
Titel: |
B2B Digital Marketing Strategy : a Framework for Assessing Digital Touchpoints and Increasing Customer Loyalty Based on Austrian Companies From Heating, Ventilation and Air Conditioning Industry
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Autor/in / Beteiligte Person: | Bakhtieva, Elina |
Link: | |
Zeitschrift: | Oeconomia Copernicana, Jg. 8 (2017), Heft 3, S. 463-478 |
Veröffentlichung: | 2017 |
Medientyp: | academicJournal |
ISSN: | 2083-1277 (print) |
DOI: | 10.24136/oc.v8i3.29 |
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