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SHIFTING MARKETS THE RIGHT WAY; IT TAKES TACT: When companies do the market two-step, CMOs must keep them from two-timing existing customers.
In: Advertising Age, Jg. 78 (2007-04-09), Heft 15, S. 18
Online
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Zugriff:
Titel: |
SHIFTING MARKETS THE RIGHT WAY; IT TAKES TACT: When companies do the market two-step, CMOs must keep them from two-timing existing customers.
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Autor/in / Beteiligte Person: | Sherman, Erik |
Zeitschrift: | Advertising Age, Jg. 78 (2007-04-09), Heft 15, S. 18 |
Veröffentlichung: | 2007 |
Medientyp: | serialPeriodical |
ISSN: | 0001-8899 (print) |
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