The Consumer Rules? An Examination of the Rhetoric and 'Reality' of Marketing in Financial Services : The new marketing myopia: critical perspectives on theory and research in marketing
In: EUROPEAN JOURNAL OF MARKETING 28(3):42-54; Jg. 28Nr. 3, S. 42-54
Konferenz
Zugriff:
Titel: |
The Consumer Rules? An Examination of the Rhetoric and 'Reality' of Marketing in Financial Services : The new marketing myopia: critical perspectives on theory and research in marketing
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Autor/in / Beteiligte Person: | Knights, D. ; Sturdy, A. ; Morgan, G. |
Link: | |
Quelle: | EUROPEAN JOURNAL OF MARKETING 28(3):42-54; Jg. 28Nr. 3, S. 42-54 |
Medientyp: | Konferenz |
ISSN: | 0309-0566 (print) |
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